THE
SERVICE
OTHERS
ESTABLISHED,
DESIRABLE &
MEMORABLE
All of these things make up an identity and should support the brand as a whole. When your brand identity fits your company and is associated with a good experience it forms a lasting emotional connection with customers, differentiates you from the other choices and suggests stability and longevity.
These tangible elements is seen when a company communicates with the public:
-
Marketing Collateral (Flyers, brochures, books, websites, etc.)
-
Products & Packaging (Products sold and the packaging in which they come in)
-
Apparel Design (Tangible clothing items that are worn by employees)
-
Signage (Interior & exterior design)
-
Messages & Actions (Messages conveyed via indirect or direct modes of communication)
-
Other Communication (Audio, smell, touch, etc.)
Marketing collateral is any media material used to promote a company's products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and digital magazines.
